Tight
Economy Drives Men to Facial Plastic Surgery Back to Work
Next Day as Younger Looking Employee
The Look of Love: Couples, Mother/Daughter Teams Head
to MDs Office
NEW YORK - Amid the economic woes of 2002, women considering
facial plastic surgery pinched their pennies while men
splurged, often on procedures that sent them back to
the office the next day as a better looking employee,
according to a national survey released today by the
American Academy of Facial and Plastic Reconstructive
Surgeons (AAFPRS).
"Men and women responded differently to the economic
downturn, with women holding off on personal improvement
and men choosing to invest in themselves, possibly to
increase job security," said Dr. Dean M. Toriumi, president
of the AAFPRS, which surveyed its member doctors.
Men flocked to non-surgical procedures that require
a shorter recovery time, which often means more immediate
results and a return to work the following day. They
went to their doctor's office to soften deep wrinkles
(497 percent increase in fat injections), to eliminate
their frown (88 percent increase in BOTOX® injections)
and to smooth their skin (79 percent increase in microdermabrasion
and 13 percent increase in laser resurfacing), the AAFPRS
survey showed. Men who visited the facial plastic surgeon
to buff their image were typically age 40 to 59.
Among both men and women, the fastest growing procedure
compared to the previous year was rhinoplasty or nose
jobs (47 percent increase for men; 5 percent increase
for women), according to the AAFPRS survey.
Nearly half of patients (57 percent of women and 44
percent of men) tell their surgeons that looking younger
is the reason they undergo facial cosmetic surgery.
Men are more likely than women (25 percent vs. 10 percent)
to say they want facial cosmetic surgery for work-related
reasons.
Newest Trends in Plastic Surgery: Couples, Mom/Daughter
Team, and Gifts
Despite their differences, men and women are finding
some common ground when it comes to facial plastic surgery.
The newest look of love is the sight of couples undergoing
treatment together in the past year, according to 36
percent of the surgeons surveyed. Even familial love
is changing the makeup of the facial plastic surgeons
waiting rooms, now that mother/daughter teams are seeing
the doctor together, according to 25 percent of MDs
responding to the AAFPRS survey.
Finally, another trend that is gaining momentum is giving
facial plastic surgery as a gift. Some 31 percent of
respondents in the AAFPRS survey said they have seen
patients who received the surgery as a present.
Questionnaires were completed by board-certified members
of AAFPRS from January 20 - March 3, 2003. Results were
tabulated by International Communications Research (ICR)
in Media, Pa.
The AAFPRS is the world's largest association of facial
plastic and reconstructive surgeons with more than 2,600
members - whose cosmetic and reconstructive surgery
focuses on the face, head and neck. Academy fellows
are board-certified and subscribe to a code of ethics.
In addition, the AAFPRS provides consumers with free
information and brochures and a list of qualified facial
plastic surgeons in their area by calling 1-800-332-FACE
or by visiting the AAFPRS Web site, www.FACEMD.org.
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